DDA Gears Up for Small Business Saturday


For Immediate Release

November 20, 2017


Matt Ashby

Executive Director, Windsor Downtown Development Authority




Windsor Downtown Development AUTHORITY Gears up for Small Business Saturday November 25th


Windsor, CO – Downtown Windsor is gearing up for Small Business Saturday on November 25th to help spotlight the benefits of shopping local. The event, promoted nationally by American Express, is a spin-off of Black Friday and Cyber Monday, which are major shopping days the Friday and Monday after Thanksgiving. The event was kicked off in 2010, with more than 6,700 neighborhood champions supporting local events nationwide last year.


Windsor’s Downtown Development Authority is helping to promote this event locally by adding a “Spot the DDA Elf” contest. Spend some time Downtown at local businesses and find five elves to enter in a drawing for one of two $100 gift cards. Although the promotion is kicking off the Saturday after Thanksgiving (November 25th), you have until December 2nd to find them all! Winners will be drawn at the tree lighting ceremony at Windsor Wonderland. “Our goal is get people exploring the many one-of-a-kind shopping and dining options there are to enjoy in Downtown Windsor,” says Dan Stauss, Chairman of the Downtown Development Authority and owner of Memory Lane Antiques. “There are some things that you just can’t get over the internet,” says Stauss. “Providing great experiences and unique products are just two of the ways traditional Main Street shopping districts are competing with online sales.” Promotional events like “Spot the DDA Elf” help to transform holiday shopping into a fun event for the entire family.


Small Business Saturday looks to highlight how a dollar spent locally can recirculate in a community while supporting shops owned by our friends and neighbors.   Nationally, for every $100 spent at an independent retailer, nearly 48% of that value gets recirculated in the local economy, 3 times more than a chain retailer. (According to 9 compiled studies by Civic Economics, 2012.)


Downtown Windsor is filled with locally-owned businesses who invite you to shop, savor, and sip the best Northern Colorado has to offer in a small-town atmosphere. The Small Business Saturday event provides the opportunity to shine the spotlight on local entrepreneurs who are staking their claim on Main Street. Jaime Chavez, owner of Toast, attributes her family’s decision to open a new coffee and wine bar downtown because of the energy and excitement of the area. “We’re excited about the prospect of getting to know our ‘regulars’ and becoming a part of people’s everyday lives.”


To join the fun, head to Downtown Windsor on Saturday and pick up your “Spot the DDA Elf” game sheet at local participating retailers. For more information on how you can Shop Local, visit the Windsor DDA website at www.windsordda.com


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Submitted by:

Matt Ashby

Executive Director, Windsor Downtown Development Authority